At the centre of the package is a video series made up of three scenario-based animations. Each scenario is used in different training contexts, but the videos were also designed to function together as a single, long-form resource. Each video features a dedicated motion graphics section that clearly outlines step-by-step instructions, followed by a narrative scenario that demonstrates the process in action. To improve accessibility—particularly in situations where audio might not be understood—we developed a custom set of emoji-style icons to visually reinforce key messages.

We also produced a short introductory video featuring the NSW Police Commissioner, designed to set the context and underscore the importance of recognising and reporting hate crimes.

In tandem with the animation, we created a multilingual print package, including posters, pamphlets, and wallet cards that expand on the same core information. These materials were translated into five languages: Hindi, Arabic, Vietnamese, and Chinese (Traditional and Simplified).

The visual identity system we developed extended beyond public-facing content into internal materials for the Unit. These included office signage, intranet banners, PowerPoint templates, and social media assets.

From scripting and character design to translations and layout, the project was shaped in close collaboration with the Hater Crimes Unit and their community networks. Through focus groups and feedback sessions, we ensured the final resources were clear, inclusive, and relevant to the diverse communities the legislation is designed to protect.